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Brands on Fire: Sperry Footwear Chief Marketing Officer Elizabeth Drori on...
Statistics about the importance of brand purpose and its impact on purchasing behavior abound in the marketing industry. Here’s one: 66 percent of online respondents would consider a company’s purpose...
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Brands on Fire: A Chat With Boardroom CMO Sarah Flynn
Claiming that your brand’s marketing philosophy is “social-first” is one thing. Truly walking the walk is another. Boardroom, the sports business media network founded in 2019 by Kevin Durant’s...
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Brands on Fire: FreshDirect
Photo credit: John J Kelly III For New York City-based consumers familiar with the FreshDirect brand, its orange and green delivery trucks may come to mind first. But the 20-year-old company wants to...
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The C-Suite Speaks: Cotopaxi, Esprit, TD Bank and Homedics Offer Career...
If there’s one part of the business that’s connected to the consumer, it’s the marketing department. Closely monitoring shifting consumer behaviors, eyeing critical trends in the marketplace and the...
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Brands on Fire: Meta’s Global Experiential Lead on Cannes Lions SuperStudio...
The centerpiece of Meta’s activation at this week’s Cannes Lions International Festival of Creativity—where tens of thousands of executives gather to celebrate excellence in the marketing and...
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Brands on Fire: Shipt CMO Talks Roblox Back-to-School Campaign, Retail Tech...
To kick off back-to-school shopping season, Target-owned delivery service Shipt launched its first foray into virtual experiences with an immersive racing game on Roblox, where players can deliver...
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Three CMOs on What It Takes to Ascend to the C-Suite
Chief Marketer’s monthly Marketers and Brands on Fire series—now in its fourth year—spotlights the strategic thinking behind some of the industry’s most successful, innovative and game-changing...
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Brands on Fire: Topgolf CMO Geoff Cottrill on the Brand’s Awareness Play, New...
Topgolf is on a mission to make the sport of golf a lot more accessible. Traditional barriers to entry—a country club membership, a set of clubs, a rigid dress code—are crumbling fast, and the sport’s...
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Brands on Fire: SheaMoisture CMO Dishes on ‘Black Men Love’ Digital Content...
SheaMoisture’s new campaign “Black Men Love,” which kicked off Sept. 12 with a digital content series depicting personal stories of everyday Black men, aims to reshape how masculinity within the Black...
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Brands on Fire: BeautyHealth CMO Dishes on Hydrafacial’s Marketing Evolution
Hydrafacial, a patented skin treatment performed by estheticians in medical offices, spas, hospitality venues and beyond, began as a B2B business that marketed solely to providers of the device-based...
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Brands on Fire: Crayola Marketing EVP on Courting Educators for ‘Creativity...
Crayola’s just-wrapped “Creativity Week,” now in its third year, provides free learning resources for parents and educators to spark kids’ creativity in the classroom. But the brand’s EVP of...
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Brands on Fire: DIAGEO Marketing SVP Talks Don Julio Apple Vision Pro App
Don Julio Tequila is developing an app for the Apple Vision Pro, launching this spring, which will virtually transport consumers to Mexico to experience the brand’s four-part tequila-making process....
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